They say there is nothing new when it comes to radio promotions; it’s all been done before, stolen and repackaged. There is a lot of that, but now more then ever creativity is a must. Fresh ideas to compliment social media, modular marketing (texting) and web initiatives are vital. For 16 years I spent most of my days, and many of my nights creating new contests and promotional ideas as a radio programmer. I adapted and evolved helping to lead the charge in the texting initiative within Citadel Broadcasting. Now much of the focus is on social media and how to use it best. Some of it takes a computer geek to figure out, yet one thing still persists. The need to find creative ways to use these new promotional and branding tools to engage the listener.
When I started, most promotions were simple on air contest, some stolen others truly original. As my career developed I started to move ahead of the curve when it came to new ideas and technology. Look at 1067 Coolpop, way to hip for the room seven years ago, now the basis for many Hot AC hybrids. The point, I was never afraid to try, even if it meant failure. I’m proud of that, as it is a trait of great innovators. Take Thomas Edison, how many times did he fail before the light bulb worked? Hundreds even thousands of times by some accounts, but he never gave up on his creative endeavors. Now just slightly distanced from radio as a record rep, I see some great promotions and branding. Some of these are on air while others utilizing new technologies. And I find it is still in my blood. In this blog I’ll share the best of what I come across, and innovative ways that I see to use technology for promotion and branding. It will all be here to make you look like a genius, and all you have to do is steal it!
First up easier ways for your listeners to follow you, check in at your events and contact you.